think outside the box.
or break it.
ENDURO PERUN
WHAT WAS THE STORY BEHIND?
Enduro Perun is one of the most popular MTB races in Croatia, this year marking the 6th edition and it was the first time they introduced an E-bike category. We wanted to pivot from the usual ‘‘bike-shredit’’ style of video and make our creative take on the topic. It needed to make an impact and be action packed same as the represented sport. So our idea? Bike Heist!
From the start you are drawn into the action with tight introduction shots and FPV footage, since it is a different concept of an MTB sports video we left small hints about what the story is about, i.e. small leaflet on the floor when the van parks outside of the dealership and using different props and the dialogue between the characters.
THE PLOT
including sponsors
Organizing a race is expensive and without sponsors, a lot of them would not happen, throughout each frame, we tried to mention them, Yamaha on the entrance, Barillo on the heist van, Coast Riders on the van…
CONCLUSION AND CALL TO ACTION
Since we don’t want to promote theft as a means to participate in a race, the ending was intentional to be abrupt the idea and a reminder not to steal bikes! To keep it lighthearted and comical we used some of the main organizers as the actors. To finish things off with a call to action we included an animation to SIGN UP for the race with a simple text.
it all begins with an idea.
and ends with a story.
kršna liga
WHAT WAS THE STORY BEHIND?
As a new racing season is approaching the client wanted to make a recap of the previous and introduce the start of the new one. We decided to make a story about the previous Champion who did not manage to defend his title.
Our protagonist Roko is strugiling with the fact that he finished 2nd in the season. He lost his motivation to pursue his goals until a familiar face apears.
THE PLOT
THE Theme
Even though the video begins with a one-man story this is a community-driven sport, the client wanted to shift the focus to the recap of the previous season and all of the people involved.
CONCLUSION AND CALL TO ACTION
As our protagonist had a dramatic intro, we needed an equally dramatic outro, while including information on the upcoming start of the racing season. Finishing off with some action shots and a call to action.
what is YOUR STORY?
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